1 What does it cost, and how is the fee split?
| Component | Amount |
|---|---|
| Total fee | 207000 |
| Semester-wise | 56300 |
| Annual — Year 1 | 106880 |
| Annual — Year 2 | 106880 |
| Discount on annual payment | 0.05 |
| One-time payment | 207000 |
| Discount on one-time payment | 0.08 |
| Registration fee | No Registration Fee |
| Exam fee | Included in Program Fee |
| Project fee | Included in Program Fee |
2 How does Amity's fee compare?
At ₹2,07,000, this is 6th cheapest of the 7 Digital Marketing specializations we list across 7 universities — ₹32,000 above the median of ₹1,75,000. The cheapest is Parul at ₹90,000; the most expensive is NMIMS at ₹4,00,000. Fee is one input — check UGC-DEB status, credential and placement figures on each page before deciding.
| Same specialization elsewhere | Total fee |
|---|---|
| Parul — Digital Marketing Management & Sales MBA · 2 years | ₹90,000 |
| LPU — Digital Marketing Management MBA · 2 years | ₹1,46,240 |
| Shoolini — Digital Marketing Management MBA · 2 years | ₹1,58,000 |
| NMIMS — Working Executive - Digital Marketing Management MBA · 2 years | ₹4,00,000 |
See all 7 Digital Marketing specializations → · Cheapest online MBA in Digital Marketing, ranked →
3 Who awards it — what does Amity publish about itself?
Profile
- Full name
- Amity University Online
- Location
- Noida, Uttar Pradesh
- Founded (online wing)
- 2021
Recognition
- UGC-DEB entitled
- Yes
- AICTE approved
- Yes
- NAAC grade
- A+ (QS Ranked)
- NIRF ranking (management)
- #48
- International recognition
- WASC-USA; QAA-UK; ACCA-UK; QS
Cost & funding
- Fee range
- 94,000 – 4,75,000
- EMI / loan available
- Yes (no-cost EMI)
- Scholarships
- Early-bird; Merit scholarships
- Scholarship categories
- Merit-Based, Defence Personnel, Divyaang (PwD), Sports Scholarship (CHAMPS), Alumni Scholarship, ISAT/AONSAT Scholarship Test, Full Fee Payment Discount, Annual Fee Payment Discount
Outcomes
- Average placement
- ₹4–7 LPA
- Highest placement
- ₹18 LPA
- Career services
- 450+ hiring partners, Placement assistance, Mentoring
- Career progression after the degree
- Good
- Most-taken specialization
- MBA – Marketing & Finance
Degrees & teaching
- Online specializations offered
- 50+
- Degrees offered
- UG / PG / PG Diploma / Certificate
- Learning platform
- AI-powered immersive LMS; Live sessions
- Faculty qualification
- Min: PhD preferred for all full-time faculty; PG 55%+UGC-NET for entry level. Avg: ~65–70% PhD holders; 8–12 yrs combined exp. International faculty from USA, UK, Singapore; mix of academics + practitioners.
- PhD-eligible after master's
- Yes
Admissions & support
- Admission sessions
- January & July
- Entrance exam required
- No (merit-based)
- Campus connect
- Yes
- Post-enrolment support
- Excellent
- Alumni feedback on the learning experience
- Excellent
- Key strength
- Widest program range; School of AI; Study Abroad
- Unique selling point
- Highest scholarship variety and global exposure
4 Can you get a loan, a scholarship or campus access?
Evaluation: Assignments, Projects, Quizzes, Case Studies, Online Examinations
5 Who is eligible?
Graduation in any discipline with minimum 40% marks. (Below 40%: Admission test required) done-icon Proficiency in English required
6 Who teaches it?
1. Dr. Pragati Sahai, Qualification: Ph.D., Experience- 17 years 2. Dr. Mona Chaudhary – Assistant Professor, MBA, 9+ Years Experience
7 What will you study?
1. Managerial Economics 2. Statistics for Management 3. Professional Communication 4. Accounting for Managers
1. Legal Aspects of Business 2. Business Research Methods 3. Financial Management 4. Human Resource Management 5. Conflict Resolution and Management
1. Digital Customer Analytics 2. Digital Journey with Brand Management 3. Minor Project 4. Performance Marketing 5. Professional Ethics 6. Social Media and Technology Marketing 7. Strategic Management
1. Digital Commerce Reinventing Business Models 2. Digital Marketing 3. Major Project 4. Management in Action – Social, Economic and Ethical Issues 5. Marketing Analytics, Data Tools and Techniques
4 semesters in total.
8 How do you register?
Select your program
Choose the program that suits your goals
Complete your application
Fill out your application with all the necessary information
Pay your program fees
Make your program payment securely & easily
Submit & register
Submit your application and complete your registration
Await Enrollment details
Wait for enrollment details & further guidance
9 Who hires from it? 33 listed partners
10 What careers does it lead to?
Creative Assistant
ENTRY LEVEL
Content Strategist
ENTRY LEVEL
Social Media Coordinator
ENTRY LEVEL
SEM Specialist
ENTRY LEVEL
Content Creator
ENTRY LEVEL
Marketing Data Analyst
MID LEVEL
Community Manager
MID LEVEL
Content Marketing Manager
MID LEVEL
Conversion Rate Optimizer
MID LEVEL
Inbound Marketing Manager
MID LEVEL
Digital Brand Manager
ADVANCED LEVEL
Creative Director
ADVANCED LEVEL
Digital Marketing Manager
ADVANCED LEVEL
SEO Marketing Manager
ADVANCED LEVEL
Head of Social Marketing
ADVANCED LEVEL
11 Who should take this specialization?
Aspiring learners
Anyone interested in Master of Business Administration from a recognized university