1 Fee breakdown

Component	Amount
Total fee	207000
Semester-wise	56300
Annual — Year 1	106880
Annual — Year 2	106880
Discount on annual payment	0.05
One-time payment	207000
Discount on one-time payment	0.08
Registration fee	No Registration Fee
Exam fee	Included in Program Fee
Project fee	Included in Program Fee

2 How Amity's fee compares

At ₹2,07,000, this is 6th cheapest of the 7 Digital Marketing programs we list across 7 universities — ₹32,000 above the median of ₹1,75,000. The cheapest is Parul at ₹90,000; the most expensive is NMIMS at ₹4,00,000. Fee is one input — check UGC-DEB status, credential and placement figures on each page before deciding.

Same specialization elsewhere	Total fee
Parul — Digital Marketing Management & Sales MBA · 2 years	₹90,000
LPU — Digital Marketing Management MBA · 2 years	₹1,46,240
Shoolini — Digital Marketing Management MBA · 2 years	₹1,58,000
NMIMS — Working Executive - Digital Marketing Management MBA · 2 years	₹4,00,000

See all 7 Digital Marketing programs →

3 About Amity Online

UGC-DEB EntitledAICTE ApprovedA+ (QS Ranked)

Profile

Full name: Amity University Online
Location: Noida, Uttar Pradesh
Founded (online wing): 2021
Official website: amityonline.com ↗

Recognition

UGC-DEB entitled: Yes
AICTE approved: Yes
NAAC grade: A+ (QS Ranked)
NIRF ranking (management): #48
International recognition: WASC-USA; QAA-UK; ACCA-UK; QS

Cost & funding

Fee range: 94,000 – 4,75,000
EMI / loan available: Yes (no-cost EMI)
Scholarships: Early-bird; Merit scholarships
Scholarship categories: Merit-Based, Defence Personnel, Divyaang (PwD), Sports Scholarship (CHAMPS), Alumni Scholarship, ISAT/AONSAT Scholarship Test, Full Fee Payment Discount, Annual Fee Payment Discount

Outcomes

Average placement: ₹4–7 LPA
Highest placement: ₹18 LPA
Career services: 450+ hiring partners, Placement assistance, Mentoring
Career progression after the program: Good
Private-sector recognition: Excellent
Most-taken program: MBA – Marketing & Finance

Programs & teaching

Online programs offered: 50+
Program levels offered: UG / PG / PG Diploma / Certificate
Learning platform: AI-powered immersive LMS; Live sessions
Faculty qualification: Min: PhD preferred for all full-time faculty; PG 55%+UGC-NET for entry level. Avg: ~65–70% PhD holders; 8–12 yrs combined exp. International faculty from USA, UK, Singapore; mix of academics + practitioners.
Difficulty level: Moderately Difficult
PhD-eligible after master's: Yes

Admissions & support

Admission sessions: January & July
Entrance exam required: No (merit-based)
Campus connect: Yes
Post-enrolment support: Excellent
Alumni feedback on program experience: Excellent
Full-time MBA rating: 3.7/5 – Good infrastructure and global exposure
Key strength: Widest program range; School of AI; Study Abroad
Unique selling point: Highest scholarship variety and global exposure

4 Access & support

Loan facility

Available

Scholarship available

Available

Campus connect

Available

Evaluation: Assignments, Projects, Quizzes, Case Studies, Online Examinations

5 Eligibility criteria

Graduation in any discipline with minimum 40% marks. (Below 40%: Admission test required) done-icon Proficiency in English required

6 Faculty

1. Dr. Pragati Sahai, Qualification: Ph.D., Experience- 17 years 2. Dr. Mona Chaudhary – Assistant Professor, MBA, 9+ Years Experience

7 Subjects & syllabus

Semester 1

1. Managerial Economics 2. Statistics for Management 3. Professional Communication 4. Accounting for Managers

Semester 2

1. Legal Aspects of Business 2. Business Research Methods 3. Financial Management 4. Human Resource Management 5. Conflict Resolution and Management

Semester 3

1. Digital Customer Analytics 2. Digital Journey with Brand Management 3. Minor Project 4. Performance Marketing 5. Professional Ethics 6. Social Media and Technology Marketing 7. Strategic Management

Semester 4

1. Digital Commerce Reinventing Business Models 2. Digital Marketing 3. Major Project 4. Management in Action – Social, Economic and Ethical Issues 5. Marketing Analytics, Data Tools and Techniques

Learning methodology

Live Interactive Lectures, Recorded Video Lectures, LMS (Learning Management System) Access, E-books & Digital Study Material,Assignments & Online Assessments,Project-Based Learning,Industry & Employability Skill Development,Student Support & Discussion Forums

Career support

Yes

Industry exposure

Yes

Student success hotline

Yes

4 semesters in total.

8 How to register

Select your program

Choose the program that suits your goals

Complete your application

Fill out your application with all the necessary information

Pay your program fees

Make your program payment securely & easily

Submit & register

Submit your application and complete your registration

Await Enrollment details

Wait for enrollment details & further guidance

9 Hiring partners (33)

Tata PowerVedantaCiplaCapgeminiAxis BankDBSGrant Thornton1mgAmazonHCLTechWiproKPMGAditya Birla GroupDell TechnologiesGAILTCSCognizantICICI BankTata SteelDHLLTIBank of BarodaDelhiveryCarDekhoT-SeriesHindustan Unilever (HUL)J.P. MorganInfosysAccentureFlipkartBarclaysSiemensCisco

ADVANCED LEVEL

11 Who should take this course

Aspiring learners

Anyone interested in Master of Business Administration from a recognized university

Master of Business Administration — Digital Marketing Managementat Amity Online · ₹2,07,000